What is Vogue?
In the Cambridge Dictionary, vogue is defined as “a fashion or general liking especially one that is temporary”.The word Vogue is usually attributed to the American magazine. Vogue is considered as fashion’s bible. It is also the leading publication in the fashion industry.
Vogue was first ever founded in the year of 1892. It’s first official publication was on December 17, 1892. It was a weekly periodical that was focused on society and fashion which catered to New York’s elite. Condé Nast bought the magazine in the year of 1909 and started to transform it to what it is today. Nast had a formula for Vogue. This was based on service, in his perspective. Its main service was to provide fashion information to readers as clearly and as efficiently as possible.
For the first 17 years, it was a weekly publication. But by 1909, it was made to be a biweekly publication. From 1948 to 1972, it was published 20 times in a year. It only became a monthly magazine in 1973. Now, there are over 12 editions of Vogue namely American, British, French, German, Italian, Australian, Brazilian, Greek, Spanish, Chinese, Korean, Japanese, and Korean. There is also Teen Vogue which was launched in 2003.
What are Vogue Patterns?
These Vogue Patterns was a mail-order feature in Vogue Magazine. Vogue Patterns were officially introduced in the year of 1905 through an editorial feature in Vogue. These were originally sold by mail through the magazine. Back then, the patterns became extremely popular.
It was inspired by Vogue’s weekly pattern feature Vogue Pattern Service which began in 1899. When consumer response was so favorable and when Condé Nast bought Vogue in 1909, it resulted in the formation of a new department. It was called the Vogue Pattern Company in 1914.
As the business expanded, these view patterns expanded to a small retail outlet on 5th Avenue in New York City. During the early 20s, Department stores all over the country started to sell Vogue Patterns on an exclusive basis. This means that there is one store for each city. B. Altman’s in New York was the first to carry the field name. By the year 1944, patterns were distributed in 600 leading stores across the country.
There was also an expansion to international territories. A Canadian branch was established to meet the demand for Vogue patterns in Canada and England in 1926. Due to the strict English regulations it became more economically practical to manufacture in London. A plant was built and manufacturing began in the year of 1933. The English plant did not last long as it was destroyed by a firebomb during World War II.
Another branch was also opened in Melbourne Australia in the year of 1939. It manufactured and distributed patterns to that continent. In the United States, service branches had been opened in Memphis, Chicago, and San Francisco to distribute patterns to the ever-growing number of American Vogue Patterns enthusiasts.
Couture patterns started appearing as early as 1932. In the beginning, they weren’t exactly reproductions of the fashion shows’ clothing shown on the Paris runway. Vogue Patterns made history in 1949 when they began “Paris Originals”
These featured designs from the houses of Lanvin, Schiaparelli, Balmain, and Jacques Fath. For several decades, Vogue Patterns was the only pattern company that was allowed to purchase designer originals for pattern duplication. This made French couture dressing possible for American women at a more affordable cost. In 1961 Condé Nast made a deal with Butterick Company and they entered into a licensing agreement. Vogue patterns became affiliated with the Butterick company in that year.
Then came the 60s, and this has been inherited to a brand new breed of designers. These consisted of Italian and French designers such as Hubert de Givenchy, Emilio Pucci, Yves Saint Laurent, and many more designers. In the year of 1967, Vogue first ever launched the Americana series. These featured styles made by American designers. The designers who contributed included Oscar de la Renta, Bill Blass, Geoffrey Beene, and Teal Traiana.
In 1984, designer patterns which depicted a more individualist design began surging. This was known to be one of the effects of having more avant-garde designers emerging from all parts of the globe. Some of the rarest designs are by Claude Montana and Issey Miyake.
Even today, the Vogue Patterns’ name is associated with high fashion designs for the woman who is willing to spend a little more time for the absolute best. The designs of Vogue Patterns have always been fashion forward. A lot of notable and respectable designers which were popular in the 21st century were featured. It is expected that they will continue this into the future.
What are Vogue Sunglasses?
These Vogue Sunglasses or much likely commonly known as Vogue Eyewear is a fashionable brand of eyewear. Though it may bear the same name as Vogue magazine, it is not actually related to it. Vogue in French means “of the fashion”. So, in 1973, it took its name from the fashion magazine bearing the same name. It wanted to embody classic and timeless elegance in a world with ever evolving style. Vogue eyewear quickly began to gain popularity among celebrities, other personalities, and even the masses.
Vogue Eyewear was first acquired by Luxottica in 1990. This brand offers a wide range of dominant fashion trends. Plus, these are also being sold with a super affordable price for the customers and became an offer global assortments and popularly became the local collections to most emerging markets. The brand focuses on trends and offers a wide variety of contemporary styles of optical frames and sunglasses.
The Luxottica group has further entrenched its already established reputation as an optical and sun eyewear brand by acquiring Vogue Eyewear. It is predicted to last through the ages. Through partnership with a number of famous brands, Luxottica, has been slowly but surely rising up the ranks as the biggest manufacturer of eyewear globally. They cover opticals, fashion eyewear and sunglasses.
This list includes Ray-Ban, Persol, REVO, Oakley, Arnette, Sferoflex, Killer Loop, Oliver Peoples and T3. Luxottica’s licensed brands consist of Bvlgari, Moschino, Salvatore Ferragamo, Polo, Ralph Lauren, Web, Chanel, Donna Karan, Armani, Genny, Tacchini, Genny, Byblos, Anne Klein, Brooks Brothers, Prada, Tiffany & Co., and Versace. With retail brands under its management such as LensCrafters and Pearle Vision in the United States, OPSM and Laubman & Pank in Australia and Asia, LensCrafters in greater China and Sunglass Hut globally. More than this, they have branched out and has a current reach of 130 countries, with ninety solo branches to boot as well as twenty nine branches that are under the company name.
The group possesses six manufacturing plants in Italy, two in China and one sports sunglass production facility in the United States. And to cover more grand and extend its reach toward the bigger target more, Luxottica launched its eyesight health lines. It has the American eyecare group, EyeMed Vision Care under its control. These boast 30 million members. In 2009, an outstanding consolidated sale of 5.1B euros is testament to Luxottica’s performance and power as a leading manufacturer.
Another signature design of the Vogue Eyewear brand that not only captured the heart of its female loyalists but also some male followers is its classy and traditional elongated lines which narrow at the ends. However, as expansion is everything, designs are being focused to be smaller, more rectangular and flatter. This is combined with a wide array of funky, fashionable colors, textures, and decorations. These qualities make each pair of Vogue Eyewear optical frames or sunglasses is an individualistic fashion statement.
In 2011, Katy Perry worked in partnership with Vogue Eyewear. It was at an exclusive one-night-only party at Plastic (one of Milan’s trendiest nightclubs). The public flocked to buy the Vogue VO2677S glasses which she wore in the music video of her single “E.T.”.
The Luxottica and the Council of Fashion chose the Designer Nanette Lepore as one of the designers and was part of the Design Series for Vogue Eyewear in the year 2012. With the classic face and eye-catching soft features, Emma Roberts became the designer’s muse and she rocked the 1920’s cat-eye sunglasses as if it was made for her. It was cream colored and had gold filigree-inlay frames.
In the recent years, the Vogue Eyewear truly became the most popular international contemporary fashion that is being marketed to the age of most young and fashionable customers who identified with featured famous or prominent personalities that include Gigi Hadid, Eva Mendes, and many more in its past campaigns.